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The Importance of Scent Marketing!

Basil Hayden launched Subtle Smoke a powerful yet smooth bourbon with a kick! During this media event we created an opportunity for clients to use their senses to resonate with the brand. Instead of candle making we provided wax tart melts. We brought along bourbon, tobacco oud, smoked fig, palo santo, smoked ginger, grapefruit and vanilla to capture the same flavors/notes of the bourbon. Clients left in such a great mood as they not only experienced something new, but their senses were triggered in a positivity way as well!



Scent is the closest thing to memory, create an unforgettable brand with us today! Hire us for a brand marketing activation: https://www.rewaxandunwineevents.com/mobile-candle-bar

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